With Valentine’s Day around the corner, we’ve been thinking about romcoms and their iconic meet cute moments. Gen Z is showing a desire for in-person connections and real experiences. For this proactive idea, we thought Valentine’s was the perfect opportunity to help them create some of those moments, and maybe spark a real connection with someone new.
 
In our deeply digital world, in-person connections and chance encounters are harder to come by. With people’s appetite for real-life connections, Subway is the perfect environment for casual, comfortable chance encounters. Subway knew they could help people feel confident doing something out of the ordinary, while playing into their classic sub offerings and the romantic potential of meet cutes.

CCO/Director Jordan Doucette
CD David Federico
Copywriter Shelagh Moore