On Valentines Day we launched a heart warming initiative, the 'Meat Cute' campaign, designed to inspire spontaneity and foster genuine connections in today's fast-paced world. As part of the 'Meat Cute' campaign, unsuspecting passers-by are paired up for impromptu lunch dates over delicious Subway sandwiches, creating heart warming moments that remind us of the beauty of chance encounters. “So, to help Canadian’s freshen up their dating life, Subway Canada will play matchmaker as singletons are sat together over a tasty sandwich to see if it’s a match.

CCO Jordan Ducette
ECD Dave Federico
Copywriter Shelagh Moore