RBC decided that this year, they would look at the temporary foreign worker experience, while specifically choosing to represent the Filipino community, which makes up a large portion of Canadian newcomers.

Heartfelt and honest, the film tells the story of a dad who separates from his family, leaving them behind to set up a beachhead, demonstrating how RBC can help through the provision of advisors who, specifically, were once newcomers themselves. 

We put ourselves in our hero’s shoes. How could he stay connected to his family? How could he show his love and share his new experiences with them? How was RBC able to help him accomplish these things? We took a very natural approach to these questions, finding ways RBC could help him do these things and wove those into the story in a way that felt real and genuine for him.


CCO/Director Jordan Doucette
CD David Federico
Copywriter Shelagh Moore
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