For Lucky Mobile’s Back to School campaign, we needed a fun, memorable way to showcase their affordable, hassle-free phone plans. We tapped into a classic classroom behaviour everyone knows: passing notes. Using the familiar thrill of sneaking a message to a friend (and hoping the teacher doesn’t catch you), we turned passed notes into a playful way to spread the word about Lucky Mobile’s deals. The result was a simple, relatable video concept that brought the brand’s “lucky” personality to life while making the offer impossible to miss. The idea came to life through OOH and OLV, with the campaign extending across social.

CD Anand Iyer
Copywriter Shelagh Moore